Virtual Photography

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Virtual Photographs are photo-realistic still images produced from 3D models.

These offer many benefits over actual photographs, for example no restrictions on product size or weight, no need for transport or physical handling, no cleaning or polishing, exploded views and multiple non destructive sections are easy and we always provide an alpha matte so there’s no tedious cutting out. If a product in the catalogue is replaced or updated then images can be swapped with new ones rendered using the same environment, lighting and camera settings as the original so the new product images match the older ones and don’t look out of place in the brochure. We can also provide matching digital slide shows or large format prints for exhibition stands.