We specialise in technical animation,¬†showing how things work. Most often it’s a product sales demo showcasing features and benefits or an instructional video showing a product installation and setup procedure. That’s because we’re engineers and understand the technical aspects required of the movie. Engineering is also important when creating these animations as a lot of the effects are best generated by mimicking real life. So we use real physics to animate movement and lighting wherever we can so animated items look and behave like they would if they were real.